A Note from the House

From requirements to roadmaps.

I'm Jasper — a product-minded Business Analyst / Product Owner with 6+ years across travel technology, loyalty platforms, e-commerce, and industrial operations. On a multi-partner travel booking and loyalty rewards platform, I own the full lifecycle — discovery, PRDs, sprint execution, launch, and post-launch iteration.

I lean on data (SQL, Power BI, Tableau) and API validation (Postman) to find growth opportunities and prioritize what actually moves conversion, engagement, and retention. CSPO-certified, with a Product Management certification from ISB — and currently vibe-coding with Claude Code on the side.

Jasper Kadugula
I. Operating Principles
Start with the funnel

I let data narrow the search space, then talk to users to understand why the numbers look the way they do.

Ship the smallest test

Momentum beats polish early. I scope to the smallest change that can prove or kill an idea.

Own the outcome

A handed-off insight isn't impact. I stay attached from problem framing through measured result.

II. Product Craft
Discovery & problem definition
PRD / BRD / FSD authoring
Roadmap & backlog prioritization
User story mapping
Product-led growth
Funnel & KPI analysis
A/B experimentation
Agile / Scrum / Kanban
Cross-functional stakeholder management
III. Instruments
SQLPower BITableauJiraPostman
IV. Service Record
Jun 2025 — Present
Business Analyst / Product Trainee/Vernost Tech Ventures

Own product delivery end-to-end for a multi-partner travel booking and loyalty rewards platform — discovery through PRDs/BRDs/FSDs, sprint execution, API validation, UAT, and release.

Dec 2020 — Nov 2022
Transactions Risk Investigator/Amazon

Validated transactional and vendor data against business rules using SQL; built KPI dashboards and documented As-Is/To-Be workflows for stakeholder-facing process analysis.

Apr 2018 — May 2020
Shift Operations Manager/Reliance Industries

Ran shift operations, procurement, and inventory for a large industrial facility; used KPI-driven analysis to catch bottlenecks and cut downtime.

V. Education
2026
Certified Scrum Product Owner (CSPO)/Scrum Alliance
2024
Professional Certification in Product Management/Indian School of Business (ISB)
2015
B.Tech, Mechanical Engineering/Karunya University
© 2026 Jasper Kadugula · jasperaipm.com